To summarize last year's google update in three email list words: quality, ux, and mobile. There was a big crackdown on "Black hat" link building tactics, thin content, poor ux, and sites that weren't optimized for mobile. And if you have only one resource to guide your seo strategy, it's google's search quality guidelines. If you really care about the fate of your website's traffic-read it, remember it, and live accordingly. In the meantime, I'll give you a quick overview of the google argo updates we saw in 2017 and how to make sure your site is benefiting from them. Intrusive interstitial penalty update-january 10, 2017 lowdown google has increased its focus on the mobile search experience with new penalties that affect the "Intrusion interstitial" of mobile web pages.
Note: this only affects the interstitial that exists when someone clicks on your web page from google's mobile search. Currently, it does not affect your work on your desktop or site. What to do get rid of bad mobile interstitial. This too: displays a pop-up email list covering the main content immediately after the user navigates to the page from the search results or while browsing the page. Shows standalone interstitials that users must close before they can access the main content. Uses a layout where the top part of the page creases resembles a standalone interstitial, but the original content is inlined below the creases. Anonymous major update-february 1, 2017
lowdown there was a period of high liquidity in the email list algorithm, starting around february 1st and peaking around february 6th. It's unclear if this is a multi-algorithm update or a single update, but what became clear was a crackdown on offensive (also known as black hat) link-building tactics. Seo, which relies on the use of aggressive and spamy link building, has hit the rankings hard, but the more "White hat" seo community hasn't really noticed anything. What to do don't use (or hire seo to use) spamming and deceptive black hat link-building tactics such as paying for links, duplicate content