Managing your online community is more important than ever. Learn how community management has changed since the pandemic, and the impact of good organic social strategies on brands in the short and long term.
In the last few weeks, as we know, life has changed. This means that the way people interact with brands and businesses has changed. People are spending Cork E-Bikes Zone more time at home, so they are spending more time online. And our online social community is booming. As Joel Golby said, "Do I really mean what else to do?" Therefore, community management is more important than ever.
I had the same discussions with my clients over and over: "Where should my budget go?", "Should I stop all marketing spending?" – The easy answer is no. Making drastic decisions in this turbulent era can really impact your future online presence. So now is the time to focus on areas that have the potential to be profitable in the long run.
It's no secret that many people don't understand the true power of social media, and that the social community is often the last marketing channel for decision makers' radar. If you're reading this and it's included, this is why you should move your strategy to building a social media community and how it can help your business.
Humanizing your brand is the key to community management
It makes you human. And who do we like to talk to? human!
In everyday life, the community is the foundation of society. With self-isolation forcing us all inside, people are now looking for new ways to interact with friends, family and brands in the online community. While apps such as Google Meet and Houseparty are growing rapidly, Zoom was downloaded 2.13 million times worldwide on March 23 . This was the day the blockade was announced in the UK, up from 56,000 a day two months ago. We want to be closer to our loved ones more than ever. The face-to-face time provided by these apps is invaluable.
Comscore states: 'Just as the general press provided information about the epidemic, so did social media around mid-February. Compared to February 10-16, the number of visits on March 9-15 increased by 14% in France and 11% in Germany. , 30% in Italy, 55% in Spain, 18% in the United Kingdom.
Retaining customers in the social community
You always have to focus your business on customer retention, but now it's a new era for businesses to support consumers online and use community management techniques to build a really solid foundation for customer retention. Doing the right thing is more fashionable than ever! Traditionally, we think customer retention is the last thing in the marketing funnel, but the community is the first to show that they actually get emotional support from potential customers (same as in the retention phase). like).
Pretty Little Thing is a good example of this. They are hosting giveaways for NHS staff and are trying to help them where they can. Barber is also creating and shipping new scrubs for the medical staff at the new Nightingale Hospital.
Brands that are currently practicing "social benefits" will be remembered by viewers for years to come. It all comes down to humanizing your brand.
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Thank you so much for everything you do
Posts shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething)March 30, 2020 8:27 am PDT
I always advise customers not to spend too much time talking about themselves on social media. You need to make an emotional connection with your audience and show them that you are more than a product or service.
Listen to your voice
If your audience doesn't know about it, your brand may not exist. A great way to do this is to create a two-way dialogue. Find your audience and actually talk to them. Foster relationships, hold discussions, and listen to your voice. If you spend time with your audience, they will remember it for years to come. It's also a really good time to try out some different content. Which other brands do you want to support? What do you want people to think about you? Remove focus from lead generation and refocus on nurturing your audience and your own voice. You can also see the user's content sharing. UGC (User Generated Content) should account for one-third of the content shared on Organic Social anyway. And you won't get this unless you listen to your voice and join the conversation online.