R attention and get them to open it. But to open yours, you need a really solid email marketing strategy. An impressive 144 billion emails are sent every day, making email the most widely used method of electronic communication in the world. The question is, with so much background noise, how can you make your emails stand out from the crowd? Follow these simple, straightforward tips and ensure your marketing strategy is working to its full potential. Recommended reading: expert tips for reaching your customers' inbox. Most important email marketing strategy tip - write better emailsit sounds ridiculously obvious, but there's no denying that your emails will perform much better if they're well written.
Make sure your text is relevant to your client, impactful, informative and clear. And be brief: customers spend an average of 15-20 seconds reading an email, so if they company mailing list can't immediately figure out what it's about, you'll quickly lose them. Practice creating clickable subject lines defining the subject line is essential because people won't even bother to click through to your email if they aren't immediately interested. Another important rule in email marketing strategy is clarity: the reader must be able to understand what they are going to find in the
Email before clicking. After that, add some intrigue, excitement or humor to make it even more irresistible. Make your emails useful rather than personal personalization is important, but don't just type the customer's name in the subject line and leave it at that. Personalizing the content of the email so that it is useful to the customer and shows a genuine level of knowledge about them will allow you to go much further, for example by referencing their purchase history or certain demographic information that they has already provided you.