A friend once sighed: Looking at the social product circle, only Momo is the only product that survives under the pressure of Tencent. I can't say I totally agree with this, but I do like the "Momo" model.
The current pattern of QQ, WeChat, and Momo can only be interpreted from their respective development history. If we want to classify the current product form, it is impossible to draw a convincing conclusion. I can only say: The initial appearance Buy email list of the product may become the imprint of the product for a lifetime. These imprints are carved in the hearts of users over time, and finally present the current pattern.
There are many factors behind the success of QQ, WeChat, Momo, etc. (such as: era background, strategy, model, etc.), here I will only briefly talk about my views from the perspective of my personal user, because I want to discuss these three in detail. Big Mac, that's Banmen's axe.
1. The background of the times: every successful product is in line with the needs of the times
When QQ appeared: Mobile phones were not yet popular, and the fees for telephone calls and text messages were very expensive. However, Internet cafes sprang up in large numbers. QQ chat and QQ video became the only cheap and real-time way for young people to solve communication problems at that time.
When WeChat appeared: It was at the time of the rise of smart phones, and the mobile network speed was getting faster and faster, and the tariffs were getting cheaper and cheaper; WeChat could call the address book, but the phone and SMS fees were still expensive at that time, QQ was already relatively cumbersome, and the workplace People want a simple social software.