from your clients or others who know you? We'll take a look.Reputation based referralsThese types of referrals come from people or organizations who have not worked directly with your business but who know you by reputation. (55%), but almost as many (45%) will simply know that you have a good reputation.And how did this reputation develop?Reputation-Based Referral SourcesThrough brand experience: every customer
interaction, your website, social media posts, online reviews, and every word your business publishes. So when thinking about how to build referrals, it's important to also think about how to build your brand reputation in your target market. References based on expertise blogoffer-middle-Rethinking ReferralM These types of referrals happen employee email list when your brand positions itself as the expert in its field. There are many ways for your brand to successfully grow its expert position , but the most common sources of expertise-based referrals, according to our research, are from hearing an expert speak,
reading blog posts or articles from the brand or its visible experts. , and interact with the brand on social networks. Sources of referrals based on expertise To grow expertise-based referrals, it's important that your brand and the people associated with your brand visibly share their expertise through a variety of mediums. So if you're not already promoting your expertise through multiple channels, consider how you can add these types of efforts to both your brand building and referral