Content e-commerce" refers to the dissemination executive list of high-quality content in the era of Internet information fragmentation, which in turn arouses interest and purchases. The means used are usually live broadcasts, short videos, and small videos. Nowadays, short videos such as Douyin and Kuaishou can be seen by many bloggers interspersed with the executive list exposure of commodity advertisements, and the short video traffic has been realized. Since Alibaba started the e-commerce era, there have been giants fighting for hegemony. Up to now, the number of dead platforms is unknown.
The e-commerce platforms represented by Alibaba, more executive list difficult. In the past two years, with the rise of Douyin and Kuaishou, the term "content e-commerce" has been widely mentioned, and the two short video giants are not willing to become traffic vending machines and have started their own e-commerce closed loops. Stop directing precious traffic to executive list third-party e-commerce platforms. 01 Definition of content e-commerce "Content e-commerce" refers to the dissemination of high-quality content in the era of fragmented Internet information, which then arouses interest and purchases.
The means usually adopted are live broadcasts, short videos, executive list and small videos. Three years ago, when I watched Douyin, the content was still based on creativity, funny, life, food, music, and talent. Now, when watching Douyin, the content is executive list undergoing earth-shaking changes. Content such as blogging eyeballs, product cultivation, and knowledge payment are now It has become popular. Based on the short video content, fans are coming, and the account profile is becoming more and more perfect. Merchant products that match the profile will also come to the door.